Winnipeg Tourism Growth Campaign
01.
Problem:
Winnipeg needed to increase awareness as a destination for young professionals and remote workers.
Strategy:
Developed a multi-channel campaign targeting urban professionals across Canada using social media, paid ads, and content storytelling.
Execution:
Created campaign theme: “Move Forward in Winnipeg” Designed social media ads and short-form video content Ran targeted Meta and Google campaigns Built landing page concept highlighting lifestyle, cost of living, and opportunities
Results:
Projected +40% increase in engagement rate Increased reach across target audience segments Improved brand perception through consistent messaging Tools
